Donna Marie Marino

-

Donna Marie Marino -

donna marie marino

Donna Marie Marino is a Licensed Professional Counselor, Life Coach, and Founder of Armonia Counseling and Armonia Life Design. With a passion for guiding individuals and professionals toward stabilization, recalibration, and empowerment, Donna needed a cohesive online presence that reflected her evolving brand vision.

When Donna partnered with Southern Scribble and The Iris Agency, she was ready to elevate her brand identity, craft an intentional website journey, and launch a full-service website that positioned her as a trusted guide for personal and professional growth.

BRAND IDENTITY | WEBSITE DESIGN | SEARCH ENGINE OPTIMIZATION (SEO)

“I remember exactly where we were sitting when Megan opened up the website and I said, ‘I’m a real person now.’ It was this feeling of legitimacy and credibility—that the work I had been doing finally had a place in the world. Megan brought my vision to life and gave my brand a presence that truly reflected who I am.”

-donna marie marino
Founder, donna marie marino

THE TRANSFORMATION

Donna’s brand required a nurturing, professional, and empowering presence that could clearly communicate her multifaceted services.

We helped her:

Design a serene, grounded brand identity rooted in empowerment and clarity
Map a strategic website journey that positioned Donna as the guide for personal and professional transformation
Collaborate with The Iris Agency to craft StoryBrand-driven website copy aligned with her voice and services
Build a custom Squarespace website designed for seamless user experience across counseling, coaching, wellness space rental, and retreats
Implement SEO optimization to improve organic visibility and attract aligned clients and professionals

Now, Donna’s brand stands as a welcoming and powerful space for those seeking clarity, empowerment, and community.

- Designed a full custom logo suite reflecting harmony, growth, and transformation
- Curated a calming, natural color palette inspired by emotional balance and wellness
- Built a cohesive visual brand that blends professional credibility with compassionate guidance
- Created custom design elements for website and digital assets to maintain brand consistency
- Mapped a full website journey rooted in the StoryBrand framework to position Donna as the guide and the client as the hero
- Defined each service path clearly: Counseling (Armonia Counseling), Life Coaching, Armonia Life Design (wellness space rental), Release Retreats, and Speaking Opportunities
Collaborated with The Iris Agency to write compelling, conversion-focused website copy for all core pages:
🔹 Home
🔹 About
🔹 Armonia Counseling
🔹 Life Coaching
🔹 Armonia Life Design
🔹 Release Retreat
🔹 Speaking
🔹 Contact
- Built a fully custom Squarespace website designed for seamless navigation and clear user experience
- Designed each page to evoke feelings of calm, trust, and empowerment
- Integrated Flodesk pop-up for lead magnet opt-ins and SimplePractice links for counseling inquiries
- Embedded contact forms and clear CTAs to guide visitors toward booking sessions, exploring retreats, or joining the wellness community
- Integrated SEO best practices across all site pages including meta titles, meta descriptions, and alt-text
- Targeted strategic keywords including:
  🔹 Mental health counselor brand website
  🔹 Life coaching for personal growth
  🔹 Wellness space rental website design
  🔹 Transformational retreat branding
- Optimized backend settings to position Donna’s brand for organic search visibility and long-term growth