Kayla Burch

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Kayla Burch -

kayla burch

Kayla Burch is an internationally accredited coach, transformational speaker, subconscious mastery expert, and founder of the Trigger Response Method™ (TRM). Known for her ability to merge science, energy work, and leadership development, Kayla helps high-level entrepreneurs, coaches, and leaders master emotional resilience, rewire their subconscious, and scale sustainably—with ease and alignment.

When Kayla partnered with Southern Scribble, she was ready to expand her personal brand beyond coaching—positioning herself as a global leader, keynote speaker, and certification provider. Together, we built a dynamic brand experience rooted in effortless expansion, deep embodiment, and limitless leadership.

BRAND IDENTITY | WEBSITE DESIGN | SEARCH ENGINE OPTIMIZATION (SEO)

-kayla burch
Founder, kayla burch

THE TRANSFORMATION

Kayla’s personal brand needed to reflect the depth, leadership, and transformative power she embodies.
We helped her:

Clarify her brand voice and core messaging to position her as an industry thought leader
Develop a bold, intuitive visual brand identity anchored in her Butterfly B logo
Build a strategic, high-converting website journey for multiple audiences (entrepreneurs, coaches, corporate leaders)
Launch multiple offers seamlessly—including mentorship, mastermind, certifications, retreats, and her book
Create SEO-optimized content that drives organic visibility and lead generation
Design resource hubs for audience-specific lead magnets and nurture flows
Now, Kayla’s brand serves as a global expansion platform for entrepreneurs ready to break through subconscious limits and scale effortlessly.

- Crafted clear Mission, Vision, Core Values, and Brand Story
- Developed the Signature Messaging Framework:
  → "Scaling Isn't About Doing More. It's About Becoming More."
- Positioned Kayla as a transformational leader at the intersection of subconscious rewiring and business expansion
- Created Dream Client Avatars for entrepreneurs, coaches, and corporate clients
- Built content pillars around subconscious mastery, leadership embodiment, business growth, and limitless wealth
- Designed a full custom logo suite, featuring her Signature Butterfly B Submark
- Curated a bold, expansive color palette symbolizing leadership, transformation, and limitless potential
- Developed a luxury yet approachable visual identity blending professional credibility with intuitive wisdom
- Developed the Signature Phrasebook featuring messaging themes like: shift, expand, rewire, embody, lead boldly
- Directed brand photography creative to capture:
  ✔ Embodied leadership and subconscious mastery
  ✔ High-level visibility for speaking engagements and media
  ✔ Authentic, powerful personal branding for online and live stages
- Ensured visual storytelling aligned with brand pillars: boldness, clarity, expansion, and magnetism
We designed and built a full custom Squarespace website optimized for strategic conversion and expansive brand positioning:
- Home: Activate expansion, highlight offers, bold brand statement
- About: Kayla’s story, expertise, and transformational journey
- Work With Me: Mentorship, mastermind, membership, certifications
- For Coaches: Certification hub for Coaching Mastery & TRM
- Retreats: Sacred Shifts Retreat details and waitlist
- Speaking: Speaker bio, keynote topics, and inquiry form
- Author: Showcase Kayla’s book Beyond Illusion
- Resources: Private opt-in hubs for entrepreneurs and coaches
- Blog: Thought leadership on wealth, leadership, and expansion
- Contact: Inquiry forms and connection pathways
Website Vibe:
Bold, transformational, intuitive, luxurious, and magnetic.
- Integrated SEO best practices across all pages:
  🔹 Transformational coach website
  🔹 Subconscious rewiring coach branding
  🔹 Coaching certification website
  🔹 Speaker and retreat facilitator branding
  🔹 Leadership and emotional mastery expert
- Optimized meta titles, descriptions, and alt-text to enhance organic search rankings
As the finishing touch, we gifted Kayla a custom LED neon sign featuring her Butterfly B Logo—a powerful symbol of transformation, freedom, and limitless expansion.
✨ Sign Details:
- Design: Custom Butterfly B Submark
- Style: Bold, luxurious, and radiant—perfect for retreats, events, and speaking stages
- Use: Live events, virtual backdrops, photoshoots, and mastermind activations
  The sign anchors her brand’s expansive energy everywhere she goes.