Fortitude Fitness
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Fortitude Fitness -
fortitude fitness
Fortitude Fitness is a health and fitness brand founded by Erin Simms, dedicated to empowering midlife women to embrace their strength and build a foundation for lifelong wellness.
Through personalized training, smart programming, and genuine support, Erin helps women lead energetic, purpose-driven lives—proving that it’s never too late to invest in yourself.
When Erin partnered with Southern Scribble, her goal was to create a polished digital home that reflected her mission, nurtured new client leads, and converted website visitors into empowered clients.
WEBSITE DESIGN | SEARCH ENGINE OPTIMIZATION (SEO) | GOHIGHLEVEL EMAIL FUNNELS & WORKFLOW SETUP
-erin simms
Founder, fortitude fitness
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Crafted clear Mission, Vision, and Brand Messaging centered around empowerment, wellness, and strength
Organized services into an intuitive flow:
🔹 8-Week Challenges
🔹 Forging Fortitude App (online workouts)
🔹 1:1 CoachingCreated copy that addresses her audience’s challenges—like feeling stuck, overwhelmed, or out of touch with their bodies—and offers clear solutions
Wrote high-impact CTAs to guide visitors through discovery and conversion effortlessly
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Designed a modern, motivating Squarespace website with bold, energetic visuals
Used clear section layouts to guide visitors from curiosity to action
Integrated strong testimonials to build trust and credibility
Embedded newsletter opt-ins and blog access to foster long-term client relationships
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Integrated SEO best practices across all pages:
🔹 Health coach for midlife women
🔹 Fitness coach Oklahoma City
🔹 Online strength training for women
🔹 Personal trainer for midlife womenOptimized meta titles, descriptions, and image alt-text for stronger search engine visibility
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Built lead magnet funnels to grow Erin’s email list (free monthly recipe + wellness newsletter)
Created automated workflows for:
🔹 New subscriber welcome sequences
🔹 Lead follow-up nurturing
🔹 8-Week Challenge sign-ups
🔹 App onboarding flowsStreamlined client experience from first touchpoint to full enrollment
THE TRANSFORMATION
Erin needed a high-converting, approachable website that clearly communicated her services, mission, and results while automating her lead generation and client onboarding process.
We helped her:
Write powerful website copy that speaks directly to midlife women seeking strength, balance, and purpose
Design a bold, uplifting website that makes visitors feel instantly supported and motivated
Develop GoHighLevel lead capture and workflow funnels to streamline client intake, newsletters, and course signups
Implement SEO best practices to organically grow her visibility and attract aligned, motivated women
Now, Fortitude Fitness has an inviting, seamless online presence that inspires confidence, builds trust, and drives meaningful conversions.
