The Sunny Travelers
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The Sunny Travelers -
The sunny travelers
The Sunny Travelers is more than a travel agency—it’s a gateway to unforgettable adventures.
Founded by Tamika Wren, The Sunny Travelers specializes in creating safe, personalized, and joy-filled journeys for families, newlyweds, and solo adventurers.
Whether planning a multigenerational family reunion, a romantic destination wedding, or accessible travel experiences, Tamika and her team are passionate about making travel feel easy, exciting, and truly inclusive.
When Tamika partnered with Southern Scribble, the goal was to build a full brand experience that radiated warmth, trust, and the spirit of exploration.
BRAND STRATEGY | BRAND IDENTITY | WEBSITE DESIGN | SEARCH ENGINE OPTIMIZATION (SEO) | BRANDED LED NEON SIGN
-TAMIKA WREN,
Founder, THE SUNNY TRAVELERS
THE TRANSFORMATION
The Sunny Travelers needed a vibrant, inviting, and trustworthy brand identity and website that captured the magic of travel while highlighting their expertise in accessible and destination travel planning.
We helped them:
Clarify their brand voice and messaging to position The Sunny Travelers as a trusted, joyful, and inclusive travel partner
Build a bright, adventure-inspiring visual identity
Design a website journey that showcases family travel, destination weddings, accessible adventures, and romance getaways
Write heartfelt, strategic copy that resonates with dream clients across life stages and travel goals
Develop SEO strategies to attract travelers organically and expand their online reach
Now, The Sunny Travelers' brand stands as a beacon of ease, excitement, and connection for travelers everywhere.
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Crafted clear Mission, Vision, Core Values, and Brand Story centered around accessibility, joy, and memory-making
Built Dream Client Avatars for families, couples, solo travelers, and individuals with accessibility needs
Defined Content Pillars around family travel, accessible adventures, romance travel, and destination weddings
Positioned The Sunny Travelers as a vibrant, client-centered agency offering curated, seamless travel experiences
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Designed a custom logo suite that feels bright, modern, and full of movement
Developed a joyful, sunny color palette that sparks trust and excitement
Built a cohesive visual brand that balances fun, professionalism, and wanderlust
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Guided Tamika through brand photography creative direction with Paige Rains Photography
Captured authentic, welcoming images that evoke adventure, joy, and ease
Ensured visuals aligned with brand pillars: approachability, expertise, and connection
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Designed and developed a full custom Squarespace website optimized for conversion and wanderlust
Organized services into clear offerings:
🔹 Group Travel
🔹 Accessible Travel
🔹 Romance + Destination WeddingsWrote strategic, heartfelt website copy focused on storytelling, transformation, and trust
Highlighted glowing client testimonials to build social proof and authority
Embedded Instagram to grow community and showcase real-time travels
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Integrated SEO best practices across all pages:
🔹 Travel agency Oklahoma City
🔹 Accessible travel planning
🔹 Destination wedding travel agency
🔹 Family travel planner OklahomaOptimized meta titles, descriptions, and alt-text for improved search ranking
Positioned The Sunny Travelers as the go-to agency for meaningful, accessible, and memorable travel
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As the finishing touch, we gifted Tamika a custom LED neon sign featuring The Sunny Travelers brand identity.
✨ Sign Details:
Design: Logo-inspired with a radiant, sunny aesthetic
Style: Bright, joyful glow to anchor brand photography shoots, pop-up events, and office displays
Use: Brand events, client meetings, and travel expos
The sign embodies the energy and excitement Tamika brings to every travel experience.
